Building a Franchise
In this weekend’s episode of the All New Showcase podcast, Kenny Fanguy and I talked about the future of the Marvel Cinematic Universe, as well as other studios that are trying to duplicate their success. Sony is trying to expand their one Marvel franchise — Spider-Man — into a full-blown universe, while 20th Century Fox is planning to merge their two Marvel properties (The X-Men and the Fantastic Four) into one world. Warner Bros is finally launching a DC Cinematic Universe, and Disney seems to have similar plans for the Star Wars franchise now that they own Lucasfilm. It’s the usual pattern in Hollywood, folks — whenever somebody finds success, everybody else wants to duplicate it. In this case, though, I applaud it. A lifelong comic book nerd, the shared universe style is something I dearly love. And in fact, it’s something that kind of surprises me has never been done in the movies before.
Oh, there have been small crossovers. Alien Vs. Predator comes immediately to mind, and Freddy Vs. Jason. Godzilla faced off against King Kong and a plethora of other kaiju back in the day, and if we go back to the 40s, Universal Studios had their “Monster Rally” sequence of films, in which the likes of Frankenstein’s monster, Dracula, the Wolf-Man, and Abbott and Costello would encounter each other over and over again. But nobody ever did it on the scale that Marvel has, or that these other studios want. In fact, I’ve heard some rumors buzzing that the big movie studios are looking at a lot of their different properties to see just how this may be done. So that gets me thinking: what other film properties might evolve into this sort of larger cinematic universe?
The first thing that comes to mind for me is Harry Potter. Granted, the books have all been adapted, but Warner Bros has recently announced a new sequence of films based on the spin-off book Fantastic Beasts and Where to Find Them. This should surprise no one. For over a decade now, the top-grossing Warner Bros movie has either been a Harry Potter film or a DC Comics film. Since they’ve got neither scheduled for 2014, they’re no doubt looking to fill the gap in their schedule. If they can get creator J.K. Rowling on board for this, I’m fine with an expansion of the Potter universe. Now let me make something clear — I don’t want any more movies about Harry Potter. His story is over and done with, and I really don’t need to see his adventures as an Auror after the death of Voldemort, because frankly, anything else is going to be anticlimactic. But one of the best things about the Harry Potter world is that Rowling did, in fact, create an entire world — a rich, detailed world, one with many curious ideas and facets that she only brushed up against in her original seven novels. Fantastic Beasts will be the story of Newt Scamander, a wizard who lived centuries ago and cataloged the most amazing magical creatures in the world. There’s plenty of story potential there. Stories of young Dumbledore or McGonagall? I’d watch that. The story of the founding of Hogwarts? I’m there. There are ways to expand the Potterverse that don’t require Harry, Ron, or Hermione, and if anything, that’s the direction Warner Bros should go in.
Universal Studios is planning a remake of Van Helsing, which itself was an attempt to do a sort of modern “monster rally” film. I say they should go all-out. The Universal versions of Frankenstein and Dracula are still the most recognizable in the world, so why not use the new Van Helsing to relaunch a Universal Monster Universe? Throw in Frankie and Drac, put in a Wolf-Man, give us the Creature from the Black Lagoon. Tie in the Brendan Fraser Mummy films while you’re at it — the original Van Helsing had a very tenuous tie in the first place, and it’s easily the most successful Universal monster franchise in decades. Even kids who have never seen a Boris Karloff picture love the monsters, and this is a perfect time to bring them back.
20th Century Fox, as we’ve said before, has both Aliens and Predator in its pocket, and regardless of the quality of the crossover films in those franchises, it’s a pretty natural pairing. The two concepts fit well together, and I think there’s still more that could be done with them. But you know what else Fox owns that could do with a bit of a boost? The X-Files. Think about it for a minute… a new X-Files movie, one that opens with Mulder and Scully sent to investigate a mysterious crash site uncovered beneath the arctic ice, and they wind up finding a Predator, or one of the Engineers from Prometheus. Ridley Scott may not be wild about it (especially if, as the rumors persist, he plans on linking the Aliens franchise back to this own Blade Runner film), but I think there’s room for connectivity here.
I’m just spitballing, friends, I’m throwing stuff around to see what sticks, but I think there could be fun had in any of these directions. If Sony insists on bringing back Ghostbusters, why not build that into a universe with not just ghosts, but all manner of supernatural entities and different squads of heroes combating them? Will Smith and Tommy Lee Jones are probably done with Men in Black, but there’s plenty of juice left in that universe. Sam Raimi is already planning to tie the reboot of The Evil Dead back into the original Evil Dead/Army of Darkness franchise — why not take a page from the comics and have Ash encounter the likes of Freddy Kruger, Jason Voorhees, or Herbert West?
I know I’m throwing a lot of things around here, but that’s how these things start. Here’s hoping that somebody decides to run with this ball soon, and decides to do it the right way.